Produce sales is not just what we do; it’s part of our history.
Before we started this business in 1989, our family worked in the produce industry in Southern California for decades alongside our fathers, uncles, and mentors (who became family to us). It’s with them that we learned this industry from the ground up, and it’s those learning lessons that we impart on future generations that have joined the business.
As each new family member joins the Veg-Fresh Farms team, we have them learn about every facet of the business by starting to work in the warehouse, then gradually moving them up into other roles as they demonstrate expertise. This work ethic is the foundation for our company’s growth and a vital component of our core values.
Working together as a family means one person is not more important than the other — to us, the most important thing is to focus on working together to provide our customers with excellent service and product. We are always thankful when this effort is recognized; we have been honored with Supplier of the Year awards as well as a Spirit of the Entrepreneur Award for top Family Business in the Inland Empire.
As our business continues to grow and evolve, our family remains intricately involved in every detail of the day-to- day operations. We truly love this business and what we get to do together and for our customers, each and every day.
As a family-owned and operated business, Veg-Fresh Farms’ mission is to provide the freshest, healthiest, best-tasting produce to our customers. We have built our reputation on commitment to the highest standards in food safety and sustainability, while focusing on our customer’s interests and providing innovative solutions to expand their business.